Senior Paid Media Manager

Job Summary

A company is looking for a Senior Paid Media Manager to lead paid acquisition strategies across multiple brands in the healthcare and wellness sectors.

Key Responsibilities

• Develop and execute paid media strategies, including campaign planning and performance reporting
• Manage and optimize paid search and social media campaigns across various platforms
• Oversee the transition of paid media execution from agency to in-house, ensuring operational efficiency

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience
• 5+ years of experience in performance marketing with direct platform management responsibility
• Experience in healthcare education, professional education, or regulated industries is preferred
• Familiarity with CRM/lifecycle marketing platforms and LTV analysis
• Experience in creative strategy for performance advertising