Senior Paid Media Manager

Job Summary

A company is looking for a Senior Paid Media Manager to lead paid acquisition strategies for a multi-brand portfolio in the healthcare and wellness sectors.

Key Responsibilities

• Develop and execute paid media strategies across search and social platforms to meet revenue goals
• Manage and optimize campaigns in Google Ads, Microsoft Advertising, and Meta Ads Manager
• Oversee conversion tracking, performance reporting, and the transition of paid media from agency to in-house

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent professional experience
• 5+ years of progressive experience in performance marketing with direct platform management responsibility
• Experience in healthcare education, professional education, or regulated industries is preferred
• Familiarity with CRM/lifecycle marketing platforms and LTV analysis
• Experience in supporting creative strategy for performance advertising