Senior Paid Media Manager

Job Summary

To support brand marketing campaigns, the freelance Senior Paid Media Manager will own and manage consumer-facing paid media initiatives remotely for a 7-month contract, focusing on data-driven strategies and collaboration with internal teams and media agencies.

Key responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agencies and internal teams
• Partner closely with internal stakeholders to develop broader marketing campaign strategies as the paid media expert
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources

Required qualifications

• 7+ years of relevant professional experience in marketing, communications, audience strategy, and media
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house
• Clear understanding of media principles, planning, and buying functions in the US
• Experience using industry media planning tools such as Nielsen, Kantar, or Comscore
• Self-motivated with the ability to work independently and thrive in a fast-paced environment