Senior Paid Media Specialist

Job Summary

Driving client success through data-driven paid media campaigns, the full-time Senior Paid Media Specialist will collaborate with various teams to develop, manage, and optimize campaigns while working remotely from select states.

Key responsibilities

• Lead the development of strategic paid media campaigns aligned with client goals
• Drive continuous optimization of campaigns across platforms to maximize ROI
• Consult with clients and mentor junior team members, fostering a collaborative environment

Required qualifications

• Bachelor's degree in Marketing, Advertising, or Business (preferred) and 4+ years of relevant experience in paid media campaigns, including 2 years in an agency setting
• Skilled in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels
• Expertise in Unbounce, PPC Management Software, Google AdWords, Google Analytics, and Meta certifications
• Exceptional communication and organization skills, with the ability to convey data insights effectively
• Familiarity with HIPAA is a plus, given the focus on healthcare clients