Senior Paid Media Specialist

Job Summary

A company is looking for a Senior Paid Media Specialist to drive member acquisition through strategic paid media campaigns.

Key Responsibilities

• Manage and optimize paid media campaigns across various platforms to meet performance goals
• Analyze performance data and recommend adjustments to improve campaign results
• Collaborate with cross-functional teams to enhance campaign performance and implement new strategies

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or equivalent experience
• Minimum 5 years of experience in marketing and/or digital channel support
• Proven experience managing paid media campaigns using platforms like Google Ads and Meta
• Google Ads and Meta certifications are desired
• Experience with affiliate or publisher network partnerships is preferred