Senior Paid Media Specialist

Job Summary

A company is looking for a Senior Paid Media Specialist to manage paid media strategy and execution for existing Enterprise accounts.

Key Responsibilities

• Own and execute paid media strategy for existing Enterprise accounts, focusing on campaign alignment and engagement
• Manage and optimize campaigns across LinkedIn, Google Ads, and Demandbase, ensuring effective audience targeting and budget allocation
• Develop and maintain performance dashboards and reporting to track campaign effectiveness and inform future strategies

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent experience)
• 7-10+ years of hands-on B2B paid media experience, preferably in Enterprise SaaS
• Deep expertise in running paid media programs on LinkedIn, Google Ads, and Demandbase
• Strong understanding of tracking and measurement tools, including Google Tag Manager and UTM standards
• Proven ability to manage budgets and optimize campaign performance with limited oversight