Senior Paid Media Specialist

Job Summary

A company is looking for a Senior Specialist, Paid Media Strategy.

Key Responsibilities

• Develop and execute paid media strategies in alignment with business objectives
• Monitor performance and optimize media mix across Brand and Performance campaigns
• Build and manage stakeholder relationships, providing insights and recommendations

Required Qualifications

• Strong understanding of programmatic, social, and search media landscapes
• BA or equivalent with coursework in marketing, advertising, or paid media
• 2-4 years of Paid Media experience managing multi-channel digital advertising campaigns
• Ability to transition from strategic thinking to detailed execution
• Proficiency in Microsoft Excel and PowerPoint; hands-on experience with relevant tools is a plus