Senior Paid Media Specialist

Job Summary

A company is looking for a Senior Paid Media Specialist to manage paid media strategy and execution for existing Enterprise accounts.

Key Responsibilities

• Own and execute paid media strategy for existing Enterprise accounts, focusing on awareness and engagement
• Manage campaigns across LinkedIn, Google Ads, and Demandbase, ensuring alignment with marketing objectives
• Oversee budget management, performance optimization, and tracking integrity for paid media programs

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field
• 7-10+ years of B2B paid media experience, preferably in Enterprise SaaS
• Expertise in account-based marketing (ABM) and audience targeting strategies
• Advanced skills in performance reporting and analytics, including dashboard creation
• Experience in cross-functional collaboration with marketing and analytics teams