Senior Paid Media Specialist

Job Summary

Experienced in managing digital ad campaigns, the full-time Senior Paid Media Specialist will develop and execute effective strategies for user acquisition in the iGaming sector, focusing on social media advertising and programmatic display while working remotely.

Key responsibilities

• Develop and execute Paid Media campaign strategies to drive profitability and growth
• Oversee budget management, bids, and KPIs to maximize ROAS and meet profit targets
• Monitor and report campaign performance, ensuring clean data tracking and implementing solutions for identified issues

Required qualifications

• Extensive experience managing digital ad campaigns in iGaming across various platforms (Meta Ads, Reddit, TikTok, etc.)
• Proficient in data analysis, reporting, and conversion optimization, with affiliate lead generation experience
• Strong understanding of digital marketing concepts, landing pages, and analytics tools
• At least moderate knowledge of tracking codes and S2S postback tracking
• BSc/BA in Marketing or related field preferred; ad platform certifications are a plus