Senior Paid Media Strategist

Job Summary

Senior Paid Media Strategist is a freelance position focused on driving campaign performance through analytical insights and hands-on management of paid media across channels like Meta and Google Ads.

Key Responsibilities

• Build and analyze client reports, translating data into actionable insights
• Launch, manage, and optimize paid media campaigns while monitoring performance and making recommendations
• Collaborate with media leadership and cross-functional teams on strategic initiatives and process improvements

Required Qualifications

• 5+ years of experience in paid media or performance marketing
• Hands-on experience with Meta Ads Manager and Google Ads
• Proficiency in analytics and reporting tools such as GA4, Google Sheets, Excel, Looker Studio, or Tableau
• Ability to manage multiple priorities in a fast-paced environment
• Experience working independently while collaborating with cross-functional teams