Senior Paid Media Strategist

Job Summary

Leading the paid media strategy, the full-time Senior Paid Media Strategist will develop and execute campaigns across various channels to enhance brand awareness, generate leads, and drive revenue growth in a remote environment.

Key responsibilities

• Develop and implement paid media strategies across search, social, programmatic, and retargeting channels
• Lead campaign planning, setup, optimization, and reporting for in-house growth initiatives
• Utilize AI tools to enhance targeting, automation, and performance analysis for campaign optimization

Required qualifications

• 7+ years of paid media or performance marketing experience, preferably in B2B
• Proven track record of driving qualified leads and measurable revenue impact
• Expertise in Google Ads, LinkedIn Ads, Meta, and other paid social platforms
• Strong analytical skills focusing on CPL, SQL growth, and ROAS
• Hands-on experience with AI tools for targeting, automation, and optimization