Senior Paid Media Strategist

Job Summary

Owning the campaign strategy and execution for a portfolio of eCommerce and lead generation clients, the full-time Senior Paid Media Strategist will work remotely to optimize Google advertising programs, manage Google Merchant Center feeds, and ensure accurate tracking with GA4 and GTM.

Key responsibilities

• Own the strategy, execution, and ongoing optimization of Google advertising programs across assigned client accounts
• Develop and execute data-driven strategies to achieve growth goals through audits, performance reviews, and competitive analysis
• Manage and optimize Google Merchant Center feeds, ensuring data accuracy and alignment with business goals

Required qualifications

• 5+ years of experience in Paid Media strategy and execution, preferably in an agency setting
• Deep expertise in Google Ads, including campaign setup, segmentation, and optimization
• Hands-on experience with GA4, GTM, and Google Merchant Center
• Proven success managing eCommerce campaigns
• Strong analytical skills with the ability to translate data into actionable recommendations