Senior Paid Media Strategist

Job Summary

Owning performance marketing for home services businesses, the fully remote Senior Paid Media Strategist will manage paid media strategy across various channels, focusing on generating qualified leads that convert into booked jobs and revenue.

Key responsibilities

• Own and optimize paid media strategy across channels like Google, Meta, and YouTube
• Diagnose performance issues and implement solutions to improve lead generation
• Scale successful strategies while continuously analyzing tracking, landing pages, and funnels

Required qualifications

• Experience managing paid media for home services or other service-based businesses
• Strong understanding of the relationship between leads, booked jobs, and revenue
• Ability to audit accounts and identify necessary changes in real-time
• Experience thinking beyond ad accounts to include tracking and sales processes
• Demonstrated ability to work autonomously and communicate effectively in cross-collaboration