Senior Paid Media Strategist

Job Summary

Leading the development and execution of paid media strategies for nonprofit clients, the full-time Senior Paid Media Strategist will manage campaign performance, collaborate with internal teams and clients, and provide actionable insights to optimize integrated fundraising campaigns in a fully remote environment.

Key Responsibilities

• Develop and execute paid media strategies across digital channels, serving as the subject matter expert for assigned accounts
• Manage end-to-end campaign execution, including strategic brief development, setup, optimization, and reporting
• Analyze campaign performance data to provide insights and recommendations for continuous improvement

Required Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications, or a related field
• 3+ years of experience in digital media planning, buying, and campaign optimization, preferably in an agency setting
• Current Google Ads certifications
• Experience managing campaigns across search, social, and programmatic channels
• Proficiency with Google Analytics and campaign reporting tools