Senior Paid Media Strategist

Job Summary

Leading the paid media strategy for clients across various platforms, the full-time Senior Paid Media Strategist will manage campaign development from strategy to execution, utilizing AI for optimization and creative direction in a remote work environment.

Key responsibilities

• Own and develop paid media strategies for Google, Meta, LinkedIn, and Reddit, aligning them with client goals and broader marketing efforts
• Execute and optimize campaigns by managing the full path to conversion, testing creatives, landing pages, and adjusting based on performance data
• Utilize AI tools and data analytics to enhance campaign efficiency and report on performance metrics, providing actionable insights to clients and internal teams

Required qualifications

• 3-5+ years of experience in performance marketing, preferably in an agency setting
• Proven ability to build paid media strategies based on client objectives, rather than executing pre-defined plans
• Strong expertise in Google Ads and Meta Ads, with additional experience in LinkedIn and Reddit Ads as a plus
• Hands-on experience with Google Ads MCP and API, as well as Meta Marketing API, demonstrating comfort with programmatic account management
• Familiarity with analytics tools such as Google Analytics, Google Tag Manager, and HubSpot, along with the ability to present strategic recommendations to clients