Senior Paid Search Analyst

Job Summary

A company is looking for a Senior Paid Search Analyst.

Key Responsibilities

• Develop and execute paid search strategies across various platforms
• Conduct keyword research and manage campaigns, ad groups, and bid strategies
• Analyze performance metrics and report insights to clients while collaborating with internal teams

Required Qualifications

• 3+ years of paid search experience in an agency setting
• Expertise in paid search platforms and SEM best practices
• Experience managing budgets and optimizing for ROI
• Bachelor's degree in Marketing, Advertising, Communications, or related field preferred
• Hands-on experience using AI within the paid search process