Senior Paid Search Manager

Job Summary

Driving patient marketing objectives, the full-time Senior Paid Search Manager will execute and optimize Rula's paid search program through data-driven strategies and collaboration with stakeholders in a fully remote setting.

Key responsibilities

• Manage and optimize paid search campaigns to exceed patient start targets while maintaining required LTV ROI
• Collaborate with internal and external teams, including Finance and Analytics, to enhance channel performance
• Utilize AI-driven optimizations and smart bidding techniques to maximize campaign effectiveness and budget management

Required qualifications

• 7+ years of experience in executing and managing paid search programs
• Expertise in Google Ads and Microsoft Ads platforms, including account architecture and optimization strategies
• Proven experience managing large budgets, specifically $1M+ per month
• Strong background in working with cross-functional teams to improve marketing outcomes
• Familiarity with Google Smart Bidding, particularly tROAS