Senior Paid Search Specialist

Job Summary

A company is looking for a Senior Paid Search Specialist to manage and optimize paid search campaigns.

Key Responsibilities

• Manage and optimize paid search campaigns and monitor performance through web analytics
• Implement and refine digital marketing strategies to improve campaign results
• Lead and collaborate with team members to achieve client goals while staying updated on best practices in paid search and digital advertising

Required Qualifications

• 5+ years of PPC experience with a strong focus on lead generation
• Proven experience managing paid search programs for service-based businesses
• Deep understanding of Google Search and LSA
• Experience with Performance Max campaigns
• Comfort working directly with clients and executives