Senior Paid Search Specialist

Job Summary

To drive efficient client growth, the full-time Senior Paid Search Specialist will plan, build, and optimize Paid Search and Shopping programs, manage high-quality campaigns, and utilize performance data to inform strategic actions while working remotely.

Key Responsibilities

• Support the development and execution of Paid Search/Shopping campaigns aligned with client objectives and communicate performance insights effectively
• Leverage platform capabilities and automation tools to enhance campaign efficiency and apply Bliss Point insights for optimization
• Monitor campaign performance, analyze trends, and maintain data integrity while partnering with Analytics for validation

Required Qualifications

• 4-5 years of experience in executing Paid Search/Shopping with end-to-end ownership of campaign management
• Proficiency in Google Ads, Microsoft Ads, and related tools, along with competitive analysis tools
• Strong analytics skills, including experience with GA/GA4 and advanced Excel/Sheets for performance analysis
• Ability to provide clear client updates and collaborate cross-functionally, with experience mentoring junior team members
• Google Search & Shopping certifications or completion within the first 60 days; additional certifications are a plus