Senior Paid Search Specialist

Job Summary

Driving paid search strategies, the full-time Senior Paid Search Specialist II will develop and implement comprehensive campaigns across various platforms to enhance visibility and performance, while collaborating with internal teams and optimizing budget allocations.

Key responsibilities

• Drive continuous campaign improvements through KPI analysis and optimization techniques
• Create, launch, test, and optimize Paid Search, P-Max, and Shopping campaigns on Google and Bing
• Manage and allocate budgets effectively across various paid search channels based on campaign KPIs

Required qualifications

• BA/BS or equivalent experience
• 5+ years of professional experience with Paid Search and Shopping campaigns on Google and Bing
• Strong analytical skills with proficiency in Adobe Analytics and PBI
• In-depth knowledge of paid search platforms, including Google Ads and Microsoft Ads
• Experience with keyword research, ad copywriting, and landing page optimization