Senior Paid Search Specialist
Job Summary
To support the execution of a large-scale Paid Search program in the mental health space, the full-time Senior Paid Search Specialist will manage campaigns focused on optimizing patient starts and lifetime value, collaborating closely with Analytics, Finance, and Brand in a remote work environment.
Key responsibilities
- Execute and optimize paid search strategies, ensuring alignment with organizational goals
- Collaborate with cross-functional teams to enhance campaign performance and reporting
- Utilize advanced bidding strategies and analytics to maximize return on investment
Required qualifications
- 4+ years of hands-on paid search experience with significant annual spend ($20M+)
- Expertise in value-based bidding and managing Google Ads and Microsoft/Bing Ads
- Strong analytical skills with proficiency in Looker or similar BI tools
- Fluency in LTV-based performance frameworks
- Experience with audience segmentation and automated campaign management
Complete Job Description
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