Senior Paid Search Specialist

Job Summary

Detail-oriented and execution-focused, the full-time Senior Paid Search Specialist will manage daily paid search campaigns across Google Ads and Microsoft Ads for multiple retail brands, ensuring optimal performance and data integrity in a remote work environment.

Key responsibilities

• Execute day-to-day management of paid search campaigns, including ad copy trafficking, bid adjustments, and keyword maintenance
• Monitor campaign performance, flag anomalies, and escalate data integrity issues to the Channel Manager
• Coordinate ad copy and landing page testing, providing insights for performance improvements and maintaining accurate budget tracking records

Required qualifications

• 2-4 years of hands-on performance marketing experience with direct execution in paid search (Google Ads and Bing required)
• Practical experience managing paid search campaigns, including familiarity with value-based bidding strategies
• Proficient in Google Ads UI, Microsoft Ads UI, and Google Analytics 4 or comparable analytics tools
• Solid understanding of UTM parameters, conversion tracking, and pixel-based attribution
• Collaborative team player with proactive communication skills and strong organizational abilities