Senior Paid Search Specialist

Job Summary

To support higher education clients, the remote Senior Paid Search Specialist will manage Google Ads Paid Search campaigns, oversee performance evaluation and optimization, and collaborate with internal teams to align strategies with client goals.

Key responsibilities

• Oversee the strategy and execution of client Paid Search campaigns, including keyword development and bid strategy management
• Analyze campaign performance metrics to inform client-facing reporting and craft meaningful recommendations for improvement
• Collaborate with internal specialists to develop integrated campaigns and maintain thought leadership in Paid Search industry trends

Required qualifications

• Bachelor's degree, preferably in Marketing or Advertising
• 3+ years of experience in Paid Search, specifically with the Google Ads platform
• Experience in data analysis, particularly in evaluating digital campaign metrics
• Familiarity with project management tools like Asana and Google-based products
• Current certification in Google Ads Paid Search is a plus