Senior Paid Search Strategist

Job Summary

To drive online visibility and conversions for clients, the full-time Senior Paid Search Strategist will develop and execute strategic SEM campaigns remotely, leveraging industry best practices and analyzing data to optimize performance.

Key responsibilities

• Develop and execute SEM strategies aligned with client objectives, including keyword research and budget management
• Create, optimize, and manage PPC campaigns across platforms like Google Ads and Bing Ads, ensuring high click-through rates and conversion rates
• Monitor campaign performance and generate reports to provide insights and recommendations for continuous improvement

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
• Proven experience (typically 5+ years) in managing Search, Shopping, and Performance Max campaigns
• Certification in Google Ads and other relevant digital advertising platforms
• Marketing Agency experience required
• Strong analytical skills and proficiency in data analysis tools