Senior Paid Search Strategist

Job Summary

Developing and executing strategic SEM campaigns, the full-time Senior Paid Search Strategist will work remotely to enhance online visibility, drive website traffic, and optimize conversions for clients while collaborating with digital health and e-commerce sectors.

Key responsibilities

• Develop and implement SEM strategies aligned with client objectives, including keyword research and competitive analysis
• Create, optimize, and manage PPC campaigns across various platforms, ensuring continuous improvement through A/B testing and data analysis
• Maintain regular communication with clients, presenting campaign results and insights while addressing their queries and concerns

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
• Proven experience (typically 5+ years) in managing Search, Shopping, and Performance Max campaigns
• Certification in Google Ads and other relevant digital advertising platforms
• Marketing agency experience required
• Strong analytical skills with proficiency in data analysis tools