Senior Paid Social Specialist

Job Summary

A company is looking for a Senior Paid Social Specialist to manage their paid social ecosystem and drive strategic initiatives.

Key Responsibilities

• Own and manage a multi-million dollar annual paid social budget across various business lines
• Develop and implement full-funnel paid social strategies aligned with brand and business objectives
• Lead cross-functional collaboration to ensure cohesive social campaigns and drive measurement rigor

Required Qualifications

• 5+ years of experience in digital marketing with expertise in paid social strategy and execution
• Demonstrated experience managing multi-million dollar budgets across multiple business objectives
• Advanced understanding of measurement frameworks, including attribution models and A/B testing methodologies
• Strong proficiency in platform ad managers and social management platforms, specifically Sprinklr
• Advanced analytical skills with the ability to synthesize complex datasets into strategic insights