Senior Paid Social Specialist

Job Summary

Owning daily campaign management and optimization, the full-time Senior Paid Social Specialist will execute paid social strategies across Meta for Gr ns Adult, while supporting new brand launches in a fully remote environment.

Key responsibilities

• Manage and optimize paid social spend at scale, including significant monthly investments across various brands
• Collaborate with the Creative Strategist to develop and iterate on high-performing ad creative
• Monitor and analyze campaign performance metrics, making proactive adjustments to meet targets

Required qualifications

• 3-5+ years of hands-on paid social experience in DTC or a high-growth agency
• Deep expertise in Meta Ads Manager, capable of managing complex, multi-objective campaigns
• Strong understanding of performance marketing fundamentals, including CAC efficiency and incrementality
• Experience with MTA platforms and managing significant advertising budgets
• Hands-on experience with whitelisted or creator-led advertising initiatives