Senior Paid Social Strategist

Job Summary

A company is looking for a Paid Social Strategist to own and scale their paid social program as a core driver of growth.

Key Responsibilities

• Own and scale the paid social strategy across various platforms including Meta, TikTok, YouTube, and Pinterest
• Develop and execute full-funnel paid social campaigns balancing short-term performance with long-term demand creation
• Analyze performance data to deliver insights and recommendations for improving efficiency and ROAS

Required Qualifications

• 3-6+ years of experience managing paid social campaigns for eCommerce or consumer brands
• Proven track record of managing and scaling paid social budgets focused on performance
• Hands-on experience with Meta Ads Manager and at least one additional platform (TikTok, YouTube, or Pinterest)
• Experience in planning, testing, and scaling performance-driven paid social campaigns
• Strong analytical skills with the ability to build and interpret reports using Excel