Senior Paid Social Strategist

Job Summary

A company is looking for a Senior Paid Social Strategist.

Key Responsibilities

• Own and execute paid social strategy for Tier 1 accounts, focusing on CPG/beauty brands
• Lead campaign management, including setup, audience strategy, and budget allocation across platforms
• Analyze performance data to drive optimization and provide strategic recommendations to clients

Required Qualifications

• 8-10+ years of experience in paid social, performance marketing, or digital media
• Proven track record managing large-scale budgets of $1M+ per month
• Deep expertise in Meta Ads Manager and TikTok Ads Manager
• Strong understanding of CPG and/or beauty consumer behavior
• Experience with tracking, attribution, and measurement frameworks, including Conversion APIs