Senior Performance Copywriter

Job Summary

A company is looking for a Senior Performance Copywriter & Creative Strategist.

Key Responsibilities

• Concept, write, and iterate creative for paid social, performance video, and landing page assets focused on measurable outcomes
• Own the copy performance loop by analyzing engagement and conversion metrics to optimize performance
• Collaborate with various teams to translate test results into refined messaging strategies and scalable creative frameworks

Required Qualifications

• 5+ years of performance marketing or creative strategy experience, particularly in paid social and digital video
• Proven ability to understand and reverse-engineer performance metrics related to creative outcomes
• Portfolio showcasing data-informed creative ideation that drove measurable growth
• Deep knowledge of social media platforms, especially Meta, TikTok, and YouTube
• Experience in high-velocity creative testing environments and shaping creative based on real-time data