Senior Performance Manager, Paid Media

Job Summary

A company is looking for a Senior Performance Manager, Paid Media, to join their Patient Recruitment division.

Key Responsibilities

• Own and optimize paid media strategy across clinical trial protocols and site locations
• Drive qualified patient acquisition by managing campaign structure and performance metrics
• Collaborate with cross-functional teams to enhance conversion tracking and reporting

Required Qualifications

• 7+ years of experience in managing paid media campaigns across multiple platforms
• Bachelor's degree in marketing, communications, or a related field preferred
• Experience in high-growth environments with measurable KPIs
• Strong expertise in paid search and paid social strategies
• Working knowledge of HIPAA-compliant advertising regulations