Senior Performance Marketer

Job Summary

A company is looking for a Senior Performance Marketer to lead their performance marketing strategy and drive demand generation.

Key Responsibilities

• Develop, own, and communicate the paid marketing strategy, tracking key performance indicators and providing insights to leadership
• Manage and optimize campaigns across various paid channels, including ad copy refinement and audience targeting
• Experiment with new channels and collaborate with other marketers to enhance campaign effectiveness and technical execution

Required Qualifications

• Experience across a variety of paid channels with knowledge of PPC, CPM, and ROAS benchmarks
• Strong analytical skills with experience in Google Analytics, Google Tag Manager, and attribution tools
• Ability to adapt strategies based on data insights
• Experience working in a lean team environment with a modest budget
• Results-driven mindset and comfort with ambiguity