Senior Performance Marketer

Job Summary

Owning the performance marketing engine, the full-time Senior Performance Marketer will manage all paid media campaigns across Google Ads and Meta, build and present budget plans, and analyze performance metrics in a fully remote environment.

Key responsibilities

• Manage end-to-end paid media campaigns on Google Ads and Meta, including budget planning and campaign optimization
• Deliver weekly performance reports and actionable insights to leadership based on campaign data
• Identify and reallocate wasted spend while evaluating new channels and ad formats for potential growth

Required qualifications

• 4+ years of hands-on experience running paid media campaigns, particularly on Google Ads and Meta
• Deep knowledge of Google Ads, including Search, Display, Performance Max, and YouTube
• Strong experience with Meta Ads, including campaign structure and audience building
• Proficiency in data analysis, including GA4 and platform dashboards
• Solid understanding of conversion tracking, UTM architecture, and attribution models