Senior Performance Marketing Manager

Job Summary

Owning the paid search, paid social, and SEO strategy, the full-time Senior Performance Marketing Manager will drive subscriber acquisition and revenue growth for the CE Broker product line in a remote capacity.

Key Responsibilities

• Manage end-to-end B2C paid search and paid social strategies to enhance subscription acquisition and conversion rates
• Lead the organic search program focusing on technical SEO, content SEO, and on-page optimization for healthcare professionals
• Develop a subscription-economics measurement framework to optimize budget allocation across channels and campaigns

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or equivalent experience; advanced degree preferred
• 8+ years of B2C digital marketing experience with a focus on paid search and SEO for subscription-based businesses
• Expert-level knowledge of subscription marketing fundamentals and proven track record of scaling subscriber acquisition
• Strong analytical skills with proficiency in GA4, Google Search Console, and data visualization tools like Looker/Data Studio
• Hands-on expertise in leveraging AI for PPC and SEO workflows, including LLM-based keyword and content research