Senior Performance Marketing Manager

Job Summary

A company is looking for a Senior Manager of Performance Marketing to lead customer acquisition and growth for its Direct-to-Consumer business.

Key Responsibilities

• Own the performance marketing strategy for D2C acquisition, engagement, and conversion
• Manage and optimize multi-channel paid marketing campaigns across various digital channels
• Collaborate with cross-functional teams to enhance the consumer journey and optimize landing experiences

Required Qualifications

• 7-10+ years of experience in performance marketing or acquisition marketing
• Proven success in scaling paid acquisition channels with measurable ROI
• Strong analytical skills with experience in data visualization tools and marketing attribution
• Deep understanding of digital media buying and optimization best practices
• Experience managing external agencies and collaborating with internal teams