Senior Performance Marketing Manager

Job Summary

A company is looking for a Senior Performance Marketing Manager to manage and scale paid acquisition efforts for efficient customer growth.

Key Responsibilities

• Execute end-to-end performance marketing strategy to drive customer acquisition and revenue growth
• Optimize and scale core performance channels, focusing on CAC, ROAS, and LTV targets
• Develop and implement integrated marketing plans across various channels to maximize conversion rates

Required Qualifications

• 8+ years of experience in performance marketing or growth, with expertise in Meta Ads and Google Ads
• Proven track record of improving CAC and LTV metrics
• Deep understanding of bidding strategies and campaign optimization techniques
• Experience with automation tools and creative testing methodologies
• Strong background in managing DTC ecommerce or subscription products