Senior Performance Marketing Manager

Job Summary

Driving performance marketing initiatives, the full-time Senior Performance Marketing Manager will own and scale paid acquisition efforts across SMB verticals, including lending, credit cards, insurance, and banking, while working remotely.

Key responsibilities

• Own and optimize day-to-day SEM operations, including bidding strategies, budget allocation, and campaign structure optimization
• Design, execute, and analyze structured experiments to synthesize findings into scalable optimization playbooks
• Develop and maintain reporting frameworks and dashboards to measure marketing performance and identify actionable insights

Required qualifications

• 3-6 years of hands-on SEM and performance marketing experience, preferably in financial services or fintech
• Deep familiarity with Google Ads, Microsoft Ads, and SA360, with experience managing large account structures
• Proficiency with analytics tools such as Salesforce, Snowflake, or Looker
• Strong analytical mindset with the ability to interpret complex performance data and influence strategy
• Experience with paid social acquisition channels like Meta, LinkedIn, or TikTok