Senior Performance Marketing Manager

Job Summary

Owning the performance and growth of the paid media program, the full-time Senior Performance Marketing Manager will focus on optimizing LinkedIn campaigns, exploring new channels, and synthesizing data to drive revenue outcomes in a remote environment.

Key responsibilities

• Manage end-to-end performance of the paid media program, primarily on LinkedIn, while expanding into additional channels
• Continuously optimize targeting, messaging, creative, and budget allocation to drive growth in paid-sourced pipeline
• Translate platform data and customer insights into creative briefs and campaign concepts, collaborating with the Brand Design team

Required qualifications

• 4+ years of experience in paid media performance for a B2B SaaS company, focusing on pipeline or revenue outcomes
• Extensive hands-on experience with LinkedIn paid social, including audience strategy and campaign management
• Proven track record of improving paid performance over time
• Experience with creative formats such as single image, carousel, and video ads, and collaboration with design teams
• Strong bias towards experimentation and comfort in testing new channels and ad formats