Senior Performance Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Performance Marketing Manager, responsible for owning and optimizing paid search channels, driving cost efficiency, and leading the expansion into paid social initiatives.

Key Responsibilities

• Own Google Ads and Microsoft Ads, managing account structure, campaigns, and bidding strategies
• Drive profitable scale by balancing customer acquisition cost (CAC) and volume against unit-economics targets
• Build and maintain reporting tools to monitor spend pacing, CAC by funnel stage, and payback metrics

Required Qualifications

• 5+ years of hands-on performance marketing experience, with deep expertise in Google Ads
• Experience managing over $1.2 million in annual paid budgets, with a strong understanding of efficiency versus volume trade-offs
• Proficient in data analysis, including metrics like CAC, payback, and conversion tracking
• Experience with paid social platforms, ideally having launched or relaunched a program
• Familiarity with B2C subscription or freemium funnels, including trial-based conversion tracking