Senior Performance Marketing Manager

Job Summary

Driving revenue growth, the full-time Senior Performance Marketing Manager will own and optimize paid search campaigns on Google Ads and Microsoft Ads, while also leading the expansion into paid social channels, all in a remote capacity.

Key Responsibilities

• Manage Google Ads and Microsoft Ads end to end, including account structure, bidding strategies, and creative testing
• Ensure cost efficiency and profitable scale by balancing customer acquisition cost (CAC) with clear unit-economics targets
• Develop and maintain reporting and monitoring systems to track spend pacing, CAC by funnel stage, and overall campaign performance

Required Qualifications

• 5+ years of hands-on performance marketing experience with deep expertise in Google Ads
• Experience managing over $1.2 million in annual paid budgets and understanding efficiency versus volume trade-offs
• Strong data analysis skills, including familiarity with CAC, payback, and conversion tracking
• Experience with Meta or paid social programs, ideally including program launches
• Background in B2C subscription or freemium funnels preferred