Senior Performance Marketing Manager

Job Summary

Serving as a centralized performance marketing leader, the full-time Senior Performance Marketing Manager will provide strategic guidance and growth recommendations across a portfolio of pet insurance brands, focusing on maximizing customer acquisition and marketing efficiency in a remote environment.

Key Responsibilities

• Evaluate performance across brands and acquisition channels to identify growth opportunities and investment priorities
• Lead performance marketing strategy across paid search, paid social, and emerging acquisition channels, optimizing campaign execution and performance
• Analyze customer acquisition economics and develop actionable recommendations to improve overall enterprise performance

Required Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related quantitative field
• 6-10+ years of experience in performance marketing, digital acquisition, or media strategy
• Deep expertise in paid search and paid social marketing, including platform management
• Strong understanding of attribution methodologies and marketing analytics
• Experience managing or influencing multi-million-dollar media budgets