Senior Performance Marketing Manager

Job Summary

Driving pipeline and revenue growth, the full-time Senior Performance Marketing Manager will lead the strategy and execution of performance marketing programs across owned channels, focusing on converting lead and customer audiences into incremental transactions while working remotely.

Key responsibilities:

• Develop and implement a comprehensive demand strategy to enhance marketing qualified leads and conversions
• Collaborate with internal teams to optimize marketing programs and ensure compliance with brand standards
• Analyze full funnel results and manage budgets to improve ROI and conversion rates through CRM workflows

Required qualifications:

• 6-8+ years of experience in demand generation or performance marketing with direct pipeline responsibility
• Expertise in lifecycle marketing, funnel analytics, and multi-channel attribution
• Proven track record of partnering with sales teams to enhance funnel performance
• Strong analytical skills focused on performance marketing and ROI measurement
• Experience in developing demand generation strategies for B2B and/or D2C channels