Senior Performance Marketing Manager

Job Summary

Seeking a creative and analytical Senior Performance Marketing Manager, the full-time remote position will manage the performance marketing strategy for Meta, focusing on campaign execution, optimization, and reporting to drive customer acquisition in the healthcare sector.

Key responsibilities:

• Develop and execute the performance marketing vision and strategy for Meta
• Analyze campaign performance and implement A/B testing to optimize advertising tactics
• Collaborate with teams to enhance landing page and funnel performance for leads sourced from Meta

Required qualifications:

• 4-6 years of experience in Meta performance growth strategies and tactics
• Expertise in data visualization using platforms like Tableau and Amplitude
• Strong quantitative and analytical skills for performance optimization
• Refined understanding of A/B testing practices and data connection
• Advanced experience with Meta tooling