Senior Performance Marketing Specialist

Job Summary

A company is looking for a Senior Performance Marketing Specialist.

Key Responsibilities

• Develop and execute B2B paid media strategies for marketing campaigns
• Optimize Paid Search & Display campaigns and manage end-to-end advertising efforts
• Conduct market research and competitor analysis to enhance media strategies and campaign outcomes

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• 4+ years of B2B Paid Media marketing experience, with hands-on experience in Google Ads and Microsoft Ads
• In-depth knowledge of digital advertising strategies and performance metrics
• Experience with budgeting and financial management
• Knowledge of Hubspot and Salesforce is required