Senior Performance Marketing Specialist

Job Summary

Experienced marketers will find a full-time opportunity as a Senior Performance Marketing Specialist, focusing on managing and optimizing client campaigns on Facebook and Instagram while working remotely from Calgary, Alberta.

Key responsibilities

• Launch and manage multiple client campaigns on paid social platforms, ensuring KPIs are met or exceeded
• Develop and implement tailored strategies based on in-depth platform knowledge to meet client objectives
• Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results

Required qualifications

• Minimum 3 years of experience managing performance Facebook campaigns for lead generation
• Minimum 2 years of experience in an agency setting
• Experience managing performance spend of $100K+/month focused on lead generation
• Advanced knowledge and practical experience with Facebook and Instagram ad platforms
• Strong analytical and strategic thinking abilities