Senior Performance Marketing Specialist

Job Summary

Dedicated to driving performance, the full-time Senior Performance Marketing Specialist will manage and optimize client campaigns on Facebook and Instagram, ensuring targets are met while working remotely from Toronto, Canada.

Key Responsibilities

• Launch and manage multiple client campaigns on paid social platforms, ensuring KPIs are met or exceeded
• Develop tailored strategies and make data-driven optimizations to enhance campaign performance
• Provide guidance to junior team members and identify opportunities for scaling successful campaigns

Required Qualifications

• Minimum 3 years of experience managing performance Facebook campaigns for lead generation
• Minimum 2 years of experience in an agency setting
• Experience managing $100K+ per month in performance spend focused on lead generation
• Advanced knowledge of Facebook and Instagram ad platforms
• Strong analytical skills with experience in direct response marketing