Senior Performance Marketing Specialist

Job Summary

Driving scalable customer acquisition, the full-time Senior Performance Marketing Specialist will design, execute, and optimize high-performing paid and organic marketing campaigns across multiple brands in a remote environment.

Key responsibilities

• Develop, launch, and optimize paid acquisition campaigns across various digital channels to achieve lead generation and conversion targets
• Continuously improve campaign performance through audience segmentation, A/B testing, and creative refinement
• Maintain accurate conversion tracking and reporting across all acquisition channels using analytics tools

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• 4+ years of experience in performance marketing, paid acquisition, or growth marketing
• Proficiency with Google Ads, Meta Ads, LinkedIn Ads, GA4, and conversion tracking
• Working knowledge of SEO, attribution, and digital marketing analytics
• Experience using AI tools to enhance campaign performance and marketing workflows