Senior Performance Marketing Strategist

Job Summary

Working remotely on a freelance basis, the Senior Performance Marketing Strategist will build and execute multi-channel campaigns focused on customer expansion, demand generation, and revenue growth while collaborating with various teams to enhance lifecycle marketing strategies.

Key responsibilities

• Develop and implement lifecycle and demand generation strategies, including audience segmentation and messaging architecture
• Lead cross-functional collaboration to align priorities and drive execution of marketing programs
• Analyze performance data and insights to inform campaign strategies and present findings to stakeholders

Required qualifications

• 7+ years of experience in lifecycle marketing, performance marketing, or demand generation
• Proven success in building effective lifecycle marketing campaigns that drive growth and revenue
• Experience with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce
• Strong background in managing campaigns across various channels, including email and paid advertising
• Ability to analyze data and translate insights into actionable campaign strategies