Senior Pharmaceutical Media Strategist

Job Summary

Working remotely on a contract basis, the Senior Pharmaceutical Media Strategist will develop and execute omnichannel media strategies for biotech and specialty pharmaceutical brands, focusing on both HCP and consumer audiences, with a commitment of 20-40 hours per week through mid-late August.

Key responsibilities:

• Develop comprehensive omnichannel media strategies aligned to brand objectives for HCP and DTC campaigns
• Lead audience development and segmentation strategies using first- and third-party data sources
• Continuously analyze campaign performance and recommend optimizations to improve efficiency and effectiveness

Required qualifications:

• 6-10 years of experience in pharmaceutical or healthcare media strategy, specifically supporting prescription pharma brands
• Proven experience developing and executing omnichannel media strategies across HCP and consumer audiences
• Deep understanding of healthcare media ecosystem, including endemic, programmatic, and point-of-care channels
• Hands-on experience with healthcare media platforms such as DeepIntent, Doximity, and Medscape
• Strong proficiency with healthcare data and analytics platforms including IQVIA and Veeva Crossix