Senior PPC Manager

Job Summary

A company is looking for a Senior PPC Manager to drive strategy and performance in paid search campaigns for law firm clients.

Key Responsibilities

• Lead strategy and execution of paid media campaigns focused on client acquisition in the legal industry
• Manage campaign planning, including audience targeting, budgeting, and performance optimization
• Provide mentorship to the PPC team and oversee hiring, onboarding, and training processes

Required Qualifications

• 5+ years of experience managing PPC campaigns, with at least 2 years in a senior leadership role
• Proven success managing 6- to 7-figure ad budgets with strong ROI
• Expertise in Google Ads, Google Tag Manager, GA4, Unbounce, and Local Services Ads
• Deep knowledge of paid search strategy and conversion rate optimization
• Agency experience or experience working with legal clients is preferred